Advanced Web Metrics with Google Analytics, 2nd Edition |  | Author: Brian Clifton
Publisher: Sybex
Category: Book
List Price: $39.99
Buy New: $21.39
as of 9/8/2010 20:16 CDT details
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New (35) Used (12) from $21.28
Seller: indoobestsellers
Rating:  12 reviews
Sales Rank: 12,641
Media: Paperback
Edition: 2
Pages: 528
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 9.1 x 7.2 x 1.5
ISBN: 0470562315
Dewey Decimal Number: 006.3
EAN: 9780470562314
ASIN: 0470562315
Publication Date: March 15, 2010
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9780470562314 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. - Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators
- Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback
- Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
- Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API
Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.
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| Customer Reviews:
Showing reviews 1-5 of 12
Excellent book for both beginners and advanced Analytics users March 9, 2010
Daniel Waisberg (Israel)
11 out of 11 found this review helpful
Advanced Web Metrics is an outstanding book. It covers from shallow to Deep Ocean and gives the necessary tools to navigate through waves, tempests and calm seas. And it shows the reader how to find islands of insights!
Brian Clifton describes techniques that will help you understand and improve your website using Google Analytics. He goes over very important concepts and questions that are usually misunderstood: Why Web Analytics is important & what are the available technologies? How Google Analytics works & how it deals with privacy? Which reports should you use & how to do it? How to ensure that your data is accurate & how to enhance your reports using advanced implementation techniques?
The book is not a theoretical read; it goes into real world tasks and shows the reader what he needs to know in order to succeed using Google Analytics. In addition to showing all there is to be shown on Google Analytics, he also provides some very useful examples on third party applications that use the Google Analytics API and out of the box integrations with other tools or sources of data (CRM, call tracking, Website Optimizer).
But the biggest quality of this book is the way Dr. Clifton approaches the subject. Even readers acquainted with Google Analytics and optimization techniques described in the book will find insights that will help them understand the subject deeper and organize the knowledge in their brains.
Extremely useful April 29, 2010
J. Whitehead (Australia)
7 out of 7 found this review helpful
I've already put into action some of the advanced tips in this book even though I haven't quite finished reading it yet which makes it an excellent investment. It covers strategy, implementation and real world usage in clear terms that are easy to follow. It should answer any question you have of Google Analytics, and in my opinion is more palatable than Google's own help section.
The real world examples are excellent, real situations that users will face explained in a manner that takes account of the business need, the roles effected and detailed implementation, report and analysis guides that work like a charm.
This will be one I use again and again
Fantastic book! I suggest to buy it April 12, 2010
Maria Roberta Grova (Cagliari, Italy)
6 out of 6 found this review helpful
I am very glad to have bought this book. It is fantastic!
Yesterday I passed the google analytics individual qualification with 88% score thanks to the book of Brian Clifton and Google Analytics course online.
Smashing book for academia June 2, 2010
Nigel Bradley (London, UK)
3 out of 3 found this review helpful
In teaching Digital Marketing and specialising in Marketing Research I am always at a loss for teaching materials. Textbooks are outdated as quickly as they are published. Web metrics is a moving feast and the task is made harder in this specialist area. However it must be said that Google Analytics has transformed the sector. That being the case then a GA text is essential and this fits the bill perfectly. The quality seal is the publisher who has the confidence to publish an updated version. So yes, onto the RECOMMENDED READING list for Universities and professional qualifications.
Google users will find this a winner June 16, 2010
Midwest Book Review (Oregon, WI USA)
1 out of 1 found this review helpful
Any who want to learn how to implement and apply advanced web analytics techniques will welcome the second updated edition of Advanced Web Metrics with Google Analytics. It offers a new edition pairing best practices for a web metrics program with insights on how to optimize website performance and learn from AdWords, AdSense, and more. From blending Google Analytics data with third-party systems to using new Google features, Google users will find this a winner.
Showing reviews 1-5 of 12
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